Affiliate Marketing Makes Easy

Membership Site - The Platform to Monetize
Information Product

Membership site is an ideal monetization model for you to serve as a growing and continuity income source.

The concept is to create a mini site to recruit paid member, and in return, you deliver valuable insider information which they need and solve their problems, in order to succeed, you have to provide high value information to attract members.

Ideas of Membership Site

There are many kinds of member sites that cover niche market, your goal is to develop a stable and growing income source, instead of making a one-time sale of a product or service, the membership site brings new, repeated income every month.

Options of subjects to develop include: health, fitness, marketing, copy writing, social media expertise, dating, paper crafting, scrap booking, coaching, options trading, home finances, entertainment, lifestyle, diet, weight loss, and many other applications.

Some of the offer options you may consider:

  • Offer some content free and then charge a fee for more in-depth access, or access to special kinds of content.
  • Offer downloads of audio or video content, free graphics, free software and e-books that is only available to members.
  • Offer webinars to members. The webinars are often recorded as video, audio and also transcribed, creating more special content that is behind the pay wall.

Fees Charges

Membership site can be lucrative, depending on your niche or topic, and the resources offered within the membership area - forums, personal access to industry professionals, special niche communities, free software applications and e-books, regular updates, and so on, monthly access fees can range from $5.99 to $29.99 and up.

Fees collections for membership vary widely, they can be billed monthly, quarterly, annually, or even lifetime memberships. It’s depending on your niche and target group of customers.

The key word here is "monthly", as in "recurring revenues". If you have build up a large presold traffic base, it will convert a fair percent into members; this recurring monetization model can indeed reward you well.

Requirement Factors

Managing a successful membership site is not an easy job; you need a lot of works. Remember, the key to succeed for this monetization model is - Quality.

Unique with Demand

You must create unique and valuable product that can’t be found elsewhere, especially when compare with those “Free Available Information” on the internet.

And your niche should not be too broad or too narrow, which provides enough target customers for you to sustain initially, and high potential to develop to achieve high volume of memberships.

Commitment and Persistence

You are ready in the full-time, professional, content creation and research business. In order to ensure members renew their subscriptions each month, there must always be plenty of fresh and up-to-date material delivered to the membership area.

Customer retention for a steady, reliable income stream is dependent on regular, even daily updates. It means you must over deliver plenty of new content that's not easily accessible elsewhere online.

High Targeted Traffic

High traffic indicates targeted visitors interest in your business niche; it also supplies high volumes of presold visitors to the doorstep of your membership site.

High traffic also means that you can build your subscription numbers up fast. It takes as much work to maintain a membership site for 10 people as it is for 1,000.

It’s obviously that high traffic is a must have requisite, and therefore, do not commit to a membership site unless you can pretty sure that you'll have plenty of members.

High Number of Email-List

You should have a well-established newsletter with a large number of subscribers.

These newsletter subscribers are the most dedicated and targeted members of your audience, they trust and respect you, with your regular, high-quality publications which have been doing well.

As a result, they will be very receptive to your pre-selling message about your membership site.

Additionally, you can encourage these subscribers to join your affiliate program, since most credible membership software services provider have built-in affiliate program software.

Pay them a reasonable commission for driving new subscribers to your site, by using affiliate power, you can build up your freshly launched membership site faster, and it’s also an effective way to grow the subscriptions number of your newsletter.

Expertise and Authority

You should have established yourself as a true expert in your field, your audiences like and respect you and are willing to pay for what you offer, and this is an essential factor for this monetization model to success.

Your existing web content must be the highest quality in order to presell your membership site.

Since your current content reflects the material hidden behind your membership site's doors, it must be of superlative quality, people will not pay for average material.

Resources, Financial and Manpower

You'll need the resources, financial and personnel to make your business successful.

Can you devote enough time a day to adding new content, maintaining your site, providing support to your customers and so on? Do you have the resources available to ensure regular updates to your material?

If you personally cannot make the commitment, could you find someone to work for you and maintain the site?

The financial commitment required will vary according to your business, what you want to offer and how much of it, and whether you hire staff. If you plan to do all the work yourself, the costs will be minimal per month, just for the necessary software.

But if you need to add an employee, want to purchase resell rights to products to provide them to your members, or decide to hire programmers to set up your product, then your monthly costs will soar.

The best way is to start small and build.

Unique and Outstanding

Your membership site should be high quality, unique, irresistible with special offer to attract members to join.

  • What will you offer visitors to differentiate yourself to out-stand from the competition?
  • How will you entice them to sign up?
  • What is your secret weapon?
  • Is there any appealing bonus to add on to the product?

All this has to be all figured out beforehand.

Preparation for Content

You'll need plenty of pre-prepared content to maintain your membership site.

You have to ensure your subscribers are impressed and satisfied by the quality and quantity of your content, from the first to future subscribes. So you must get ready and have plenty of back up information content, at the moment you go live with your membership site.

You must also not to neglect keep on creating your free content, which draws and presell targeted traffic from your traffic sources.

Prepare to Learn

Be prepared for the learning curve that accompanies by your professional membership site service.

Study carefully for this monetization model before you jump on board, the opportunities are fantastic, but it requires a huge amount of work.

Determine whether you have the time and resources to commit to this type of project, remember, once you make the commitment to develop such a monetization model, there's no easy way to back out of it.

Resources for Software

If you have decided to start this project, you will need hosting and software to run the business. Here are few solutions for you. – This is rather basic model but it covers almost everything you need. It has a free version which limits to 10 members.

aMember Pro – This is an advance solution of your choice, the basic course of action is as follows:      

  • Sign up with your host of choice (InMotion Hosting is recommended).
  • Purchse aMember Pro
  • Get the aMember Pro propellorheads to install it at InMotion for you (it's included in the price).

WishList Member – is a plug-in for WordPress. According to the developers, WishList Member is easy to use and integrates flawlessly with WordPress.

For a one-time cost of $97 for a single-site license, you'll get access to their customer center, 30+ training videos, detailed support guides, 1 year of unlimited updates and 1 year of unlimited support.

With a multi-site license for $297, they throw in a few extra bonuses, like two custom themes, 300 icons and some advanced trainings.

There are more choices such as Moodle and Kajabi, Take a good look of them before you decide which to choose.

You may consider the factors above. If your business is not ready to jump into this monetization model just yet, you can continue to build your business as usual, and make the move when you feel you have the foundation necessary to make it a success.

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