What is affiliate marketing? Since 1994, when it first
introduced and practiced, internet based affiliate marketing grows into a huge
business, and attract more and more peoples to join this income generating
Despite the high
competition, affiliate business still stands one of the best choices to start
your internet career.
What is Affiliate Marketing?
Internet based affiliate marketing is a
type of online marketing, mostly pay by performance, which an affiliate
diversifying customer to merchants’ site, making sales, and get rewards through
individual internet marketing effort.
4 Parties Involve in Affiliate Marketing
The Merchant, as a
retailer or refer as advertiser.
The Publisher, as an
The Network, as an administrator.
The Customer, as a consumer.
The Characteristics of Affiliate Marketing
Merchant who runs
internet based e-business most likely prefer this model, because the system
allow recruiting as many affiliates as possible to promote the products.
Since this is a
performance based marketing program, meaning that payment will only be made
after sales completed.
This will also save some
cost from expensive advertisement.
You can find 2 Types of Merchant
1. The merchant with own
software and management system to run affiliate program which; directly sign up
with affiliates, provide promotional tools, guidance, training or marketing
strategies for affiliate to promote product, and finally pay commission to
2. The merchant
who join third party management system, hosted services to track traffic and
sales diversified from individual affiliate. These programs are referring as
affiliate networks, which affiliate will sign up and get pay from.
As an affiliate, you can operate
your affiliate business without any product in hand, there will be no hard goods,
shipping, and email or after sales service for you to handle.
You will have to create a
proper website to start your affiliate business, other than that you’re almost
You can join as many
affiliate programs as you like, with no cost, absolutely free and mostly
without any obligation or quota.
You can promote any
affiliate program according to your own schedule and strategy, on your own
The Reality and Difficulties for Affiliates
You might think internet
based affiliate marketing is ideal and very easy to be succeeding, but
unfortunately in actual fact there are only minorities of affiliates who earn
decent income, and the rest majorities, due to high competition, and certain
circumstances, are earning moderate and lower income.
Some of the affiliates
are still struggling to sustain, why are these happen?
Some Main Reason to Failure
1. Weak or No Foundation
Without any preparation, start
instantly by inspiration, and without any marketing plan.
Poor or without extensive keywords research.
Lack of basic knowledge
and skills relevant.
2. Without or With Poor Website
If you start your
campaign without any website, just through social media, forum or online ads, your
chance is near zero.
If your website is a kind
of poor, amateur standard, you still can’t attract traffic to your site.
Site with poor content,
without niche focus, keywords focus content.
3. Low or Zero Traffic
This is fatal, without
any traffic, you’re invisible, your internet based affiliate marketing business
will not sustain.
Very poor and far below
for search engine ranking, customers cannot reach you.
Remember the reality of
the internet world;
No traffic = No income.
Low traffic = Low income.
High traffic = High potential
4. Very Low Conversion Rate
Even though you’ve grow
some traffic, if you fail to execute proper strategies to diversify your
visitors, the conversion rate will be far too low for you to sustain.
Circumstances like low quality
product, hard sell, and do not understand customer’s need, will impact the
conversion rate and revenue.
Low credibility or bad
Factors Affect Affiliate Marketing
There are many factors
that affect how successful your affiliate business will be, and how far you can progress.
Commitment – How
determine you are?
Time – How many hours per
week you’ll dedicate to involve in this business, in long run?
Attitude – Are you hard
working, willing to learn and update the knowledge base?
Mindset – Positive
thinking and Persistence are the main factors to succeed.
Now you should know what is affiliate marketing, if you’ve determined to
start internet based affiliate marketing, with the proper affiliate marketing guide, affiliate marketing strategies
and correct mindset, definitely you can develop a successful affiliate marketing business, sooner or later.
Read more information for Affiliate Business, understand how to measure problems and difficulties, and start a successful internet based affiliate marketing campaign.